Everyone knows GE, but not everyone knows what GE does. The "lightbulb company" was powering 1/3 of the planet. We needed to ditch traditional B2B marketing tactics to show just how far this 100 year old company has come.

We created #DRONEWEEK, a multi-year content series on emerging social platforms that took viewers on an immersive trip around GE’s innovation hubs around the world through the vantage point of drones.

The first iteration of #DRONEWEEK leveraged Periscope to livestream tours of 5 facilities across the country, and the second centered on how GE powered the Rio Olympics on Facebook Live.

First Branded Livestream on Periscope

Droneweek created the most social engagement in GE history.

We also partnered with VICELAND to create a week’s worth of episodes to air during primetime. Using our atomic content creation approach, we produced bespoke content to simultaneously live across 12 different channels, including 5 social channels, OOH, print and more. 

Created in Partnership with VICELAND

Viewers (Most Watched Viceland Branded Content Series)

our services in action.

Membership Week

Sickwear

A Historic Relationship