With borders reopening and travel restrictions easing, American Express looked to reignite wanderlust and welcome card members back to the skies as part of its first ever Membership Week. 

In partnership with a small business owner, we set about creating an exclusive, high-end travelwear collection that was comfy enough for the layover but smart enough for the lounge. 

Inspired by the golden age of travel, cofounder and creative dir. of small business fashion brand New York or Nowhere, Quincy Moore combined classic AMEX iconography with New York history to create the IDLEWILD collection, a reference to the original name for JFK.

Travelwear Collection Co-Created at the Speed of Social

Thousands Co-Created the Collection Through Instagram

Sales Increase for Small Business, New York or Nowhere

our services in action.

Drone Week

Sickwear

A Historic Relationship