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Barbarian Acquires Digital Transformation Company, g-Innovations

NEW YORK, MAY 10, 2023 – <a href="https://www.wearebarbarian.com/">Barbarian</a>, the agency that transforms brands through creativity and technology, today announced the appointment of Vince Lim as its new Chief Creative Officer. Lim, who was part of the team that created the “Fearless Girl” statue unveiled on Wall Street in 2018 and the Creative Director behind the “death of Mr. Peanut” campaign , brings nearly 30 years of experience in leveraging technology to help brands embrace culture. Lim will report directly to Barbarian CEO Steven Moy. 
Lim possesses a unique understanding of how to leverage technology in campaigns that keep clients relevant. His prior experience in R&amp;D will be key to helping Barbarian deliver on innovation as it embraces industry trends like AI, web3, continually evolving social media and more.  
“We are excited to welcome Vince to the team and look forward to seeing him usher our agency and our clients into the future,” said Moy. “Vince is a natural creative, innovator and storyteller, which makes him a perfect fit for the kind of bold concepts we ideate and execute for our clients. Given his track record,  I know he will help our clients define their communication, commerce, and customer relationship initiatives  and accomplish the cultural impact they desire.”
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“I am thrilled to join Barbarian and I am excited to bring my passion for this work to our team,” said Lim. “My goal is to help foster a culture of inspiration and fun that is at the heart of great creative work. This agency is at an inflection point, as most companies are now, and it is critical we understand the problems our clients are trying to solve and bring our best ideas forward whether that be through mobile app development, web design, social media activations or digital and social commerce..” 
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Having spent time globally in Ireland, Germany, San Francisco, Los Angeles and New York, Lim’s background and experience at agencies around the world helps him develop uncommon solutions for some of the most famous global brands. 
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Most recently, he was the Head of Creative / Executive Creative Director at Argonaut New York, where he led the agency to new heights and launched their East Coast presence. After working at BBDO Dublin as the creative lead on Guinness, Budweiser and Carlsberg, Lim served as Creative Director at McCann, New York, leading the global brands of Lockheed Martin, Qualcomm, and State Street Global Advisors. He was also the lead creative director on the KraftHeinz account at VaynerMedia.The addition of Lim is part of a significant growth phase for the agency. Since Moy took over as CEO In 2019, Barbarian has flourished. The agency has added 20 new clients, including AMEX and Post Consumer Goods; launched four new business practices, including its Innovation Labs and Data specialization; grown the business with Samsung into an ongoing partnership; and created a partnership with sports and media personality Jay Williams. In December 2022, Moy also helped launch Barbarian Commerce, a global offering designed to create and operate seamless ecommerce experiences for brands.
About Barbarian
Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company.<a href="https://wearebarbarian.com"> https://wearebarbarian.com/</a>

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