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Barbarian proudly presents an open invitation to brands and marketers to join the conversation on the evolving landscape of sports culture with the &#8220;New Era of Women&#8217;s Sports&#8221; report. This report marks the beginning of an exciting multi-part series exploring the transformation of sports fandom and marketing, covering how culture, fandom, trends, and social media have fueled the success of Women+ Sports.
This report is both a celebration and an opportunity to give Women+ sports culture and its fans the recognition they deserve. It also explores the power and potential of Women+ sports—specifically how it impacts the industry, culture, social influence, and fan base growth to create relevance for brands.
This initial launch introduces &#8220;The New Cultural Operating System,&#8221; which explores the emergence of a new paradigm in sports marketing and fandom, one that is reshaping the industry from the ground up. Whether intentional or not, the current culture of Women+ sports has adopted a well-perfected form of marketing known as &#8220;energy marketing&#8221; or &#8220;cultural marketing.&#8221; This approach is a human-first strategy that leverages technology to create cultural energy and capital through four key indicators: community, connectivity, amplification, and value.
We&#8217;ll be releasing additional content that delves deeper into various aspects of this cultural shift. Our upcoming installments will cover topics such as Next Gen Fandom, Star &amp; Social Power, and more.
Discover the power and potential of Women+ sports, and how they are shaping the industry, influencing culture, and expanding fan bases—all while impacting brand relevance.
<a href="https://futureofsports.wearebarbarian.com/">View the report</a>
*Throughout this report, we use the term “Women+” to encompass and honor the participation of individuals of all gender identities who are part of Women+ teams, leagues, and spaces, even if they do not identify strictly as “women.

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