Gen Z and sexual wellness marketing—4 lessons for legacy brands

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Barbarian Appoints Jeff Blackman as Managing Director

Digital creative agency Barbarian, part of Cheil Worldwide, has promoted Jo Hayes to Executive Director, Strategy.
Hayes was previously director, data insights &amp; analytics. In her new role she will develop strategy approaches for new business opportunities.
Hayes will also be responsible for leading the integration of technology into the agency’s workflow process.

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