Social Strategy, Brand Strategy,
Social Campaign, Social Activation
We rebranded JBL’s social overnight by teaming up with Doja Cat on one of the biggest nights of the year - the Grammys. After creating a custom runway piece, a star studded JBL speaker perfectly matching her decor, we took to social media and created an iconic, viral moment, the “jibble jibble jibble.”
Increase in Traffic
to JBL.com
3000%
Social
Impressions:
82M
Social
Engagement:
22.4M
By embracing culture, listening and connecting with our audience, and being ready to activate, we capitalized on the authentic moment and set the brand on a path of a new social purpose and mission. To announce the new partnership at the 2022 Grammys, we focused on what viewers were actually tuning in for - who wore the night best. JBL became Doja’s Versace-designed +1, a first in Red Carpet history.
Awareness
Engagement
Social
Her authentically irreverent post and JBL’s speedy response lead thousands of organic commenters and brand accounts to praise the moment as “future of advertising”, and TikTok to crown us “Official Video of the Week”.
