The first branded livestream on Periscope.
The first iteration of DRONEWEEK leveraged the emerging social platform Periscope. As the first branded livestream on that platform, we gave tours of 5 facilities across the country, and engaged with them live.
11.1M most social engagement in GE history

Created In partnership with VICELAND.
We wanted to DRONEWEEK bigger and broader to increase our reach. Again we took the skies with our drones, covering 5 innovation sites across the globe. This time we partnered with VICELAND to create a week’s worth of episodes to air during primetime. Using our Atomic Content Creation approach, we also produced bespoke content to live across 12 different channels—including 5 social channels, OOH, print and more.