Our emotional films showcased moments when adopted teens and parents realized they had created a new family. Our hero video shared the story of a teen discovering his place in a family as he saw himself in a family photo for the first time. This initial film became the most shared, viewed and liked film in AdoptUSKids history.
531M Media Impressions

In year two of the campaign, we doubled down on these emotional stories as we sought to show how these connections only grow deeper over time.

We evolved our creative storytelling taking viewers on a multi-year journey in an intimate style that evokes scrolling through years of a family photo gallery in two stunning new films. Mailbox told the story of a house becoming a home whilst, Dinner brought to life a relationship between an adopted teen and his new mother as they bonded over family dinner.