Wildlife Conservation Society:
Reel Wild New York
Experience Strategy, Web Design, UX/UI, Visual Identity, Animation, OOH
The Wildlife Conservation Society came to Barbarian with an aim to create a dynamic, user-friendly, and visually captivating web experience to support its REEL WILD New York Film Festival. Our approach was to create a site that served as the festival’s digital hub with a goal of informing, engaging, and inspiring their audiences while driving ticket sales, sponsorships, and wildlife conservation efforts.
Lights. Camera.
Take Action.
The project evolved into more than a web experience, growing into a vibrant ecosystem of work including digital billboards, web banners, email invitations, taxi toppers, festival collateral, and more – all in the name of standing for wildlife.
Like any thriving ecosystem, our campaign made a home outdoors, growing across the city, sparking curiosity, and inviting urban explorers to watch the wild come to life at the film festival.
