Experience Strategy, Web Design, UX/UI, Development, CMS Implementation
Caliber Automotive came to Barbarian with a unique challenge. They had four different types of services that all functioned independent from one another but operated under the Caliber brand. Yet they had four separate site experiences which would often confuse their users.
Our approach was to treat their digital site as one building, housing four different apartments inside. They may all have a similar look and feel, but each has its own unique functionalities, and unique business problems we needed to solve for.
Increase in
Time on Site:
252%
Decrease in
Bounce Rate:
28.2%
Increase in
Pages per Session:
173%
“Going to a body shop is intimidating, many of us have no idea what goes into fixing a car. This website makes it seem like a more comfortable situation: you are going to be taken care of- not condescended to - you can trust them.”- actual user comment. We made it as easy as possible for the consumer to find the service that can help them deal with their difficult, and often frustrating automotive issues. Because whether its collision, care, glass or fleet, rest assured, Caliber has you covered. And now, they have a website that reflects and reassures customers with that promise.
Innovation
Experience
Design
Enterprise-grade scalability with dotCMS. dotCMS was the clear choice for Caliber and our focus on scalability and security were top priorities. For the client, content versatility and modular architecture allow for easy customization and integration with other systems.dotCMS empowers organizations to efficiently create, manage, and publish content across multiple channels, making it an ideal choice for enterprise-level content management needs.
