Breaking & Entering’s quarterly pitch competition challenged teams to crack a tough holiday brief for Dollar Tree, one rooted in real pressure, tight budgets, and the emotional weight of the season for post-college shoppers. Arielle Zane, Claire Doan, and Sara Maxwell rose to the occasion with a smart, insight-led solution that prioritized empathy over excess and positioned Dollar Tree as a true co-conspirator during the chaos.
Fresh from Barbarian’s 2025 intern program and now full-time, the team delivered work that balanced strategy, creativity, and cultural relevance, earning a Bronze Crowbar and an early signal of what’s ahead from Barbarian’s newest talent.