We are Barbarian.

Twinning

Our copy prince, kissing frogs

Barbarian: The Game

Cool kids table

A grounded approach to brainstorming

Sneak peek of the new office view

The camera loves him... so do we

Barbarian of the Month

Join us

We are united by an internal drive to create; to find that better way to do something.
Join us and help shape what this industry does next.

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Looking ahead since way back

2001

Founded

We started as a highly specialized technology production shop exploring new frontiers of brand building. As web 2.0 was overhauling the tech landscape, we developed interactive experiences for agencies who couldn’t.

2004

A chicken took us viral

Launched Burger King’s Subservient Chicken — the first truly interactive brand experience bridging the physical and digital world. Suddenly, consumers and brands had a new way of thinking about interaction.

2009

We got picked up by Cheil Worldwide

The added global scale and capital investment allowed us to grow our services and capabilities. Still boutique, but supercharged.

2013

Won the first Innovation Grand Prix at Cannes

Awarded for our industry-shifting invention called, “Cinder” — a creative visualization software that generated new methods of brand and consumer interactivity.

2013-2023

Became a Full-Service Digital Agency

Continued evolving our capabilities to meet the demands of the modern brand, delivering famous work for brands like GE, Etihad, Samsung, Mucinex and JBL.

2024

Added G-Innovations to our roster

We bolstered our services with a specialized enterprise technology partner with a 20+ year track record of delivering digital transformation for organizations with deteriorating solutions.

2025

Now, we're focused on the future

We’ve welcomed an entirely new Executive Leadership team, opened a new office in Hyderabad, moved into a new NYC HQ at 1 Penn Plaza, formalized our AI innovation practice and more. Our story will always be in progress, just like the brands and businesses we serve.

We’re always evolving to meet the needs of our clients.

Shifts in culture and technology power the world around us. But what never changes, is our spirit for invention. Barbarian is a place for innovators to apply profound thinking to challenges of all shapes and sizes. It’s a place that welcomes fresh thinking, status quo rejection, and relentless creativity.

Building Barbarian for the new frontier of brand and business disruption.

Joe Maglio

Chief Executive Officer

Cross-functional by trade and always pushing the boundaries of what’s possible.

Adam Gloo

Chief Creative Officer

Committed to shaping AI-first brands for the intelligence age.

Jeff Blackman

Managing Director

We’re led by a unique mix of industry veterans and experts, that bring key perspectives to our talent, our capabilities, and our clients.

An empathic tech leader dedicated to excellence and integrity.

Gourang Mehta

Managing Director

Driven by data and the transformative power of curiosity.

Jo Hayes

Executive Director, Strategy

Focused on turning emerging technology into real-world brand transformation.

Kai Tier

Executive Director, Creative Technology and AI

Obsessed with doing the never-been-done, in our work and in our processes.

Ben Kravitz

Executive Director, Experience & Innovation

Masterfully connecting agency value to business needs.

Danielle Parkes

Executive Director, Growth & Marketing

A fearless people-leader who fosters community and talent success.

We are Barbarian.

Join us

Looking ahead since way back

Founded

A chicken took us viral

We got picked up by Cheil Worldwide

Won the first Innovation Grand Prix at Cannes

Became a Full-Service Digital Agency

Added G-Innovations to our roster

Now, we're focused on the future

We’re always evolving to meet the needs of our clients.

Joe Maglio

Chief Executive Officer

Adam Gloo

Chief Creative Officer

Jeff Blackman

Managing Director

Gourang Mehta

Managing Director

Jo Hayes

Executive Director, Strategy

Kai Tier

Executive Director, Creative Technology and AI

Ben Kravitz

Executive Director, Experience & Innovation

Danielle Parkes

Executive Director, Growth & Marketing

Danielle Sherman

Executive Director, People & Talent